Last updated: October 24, 2026
This cookie policy explains which cookies seoexpertmarketing.com sets, who provides them, what they're for and how long they last. It also covers the outside services your browser contacts when our pages load, and how you can block or delete cookies.
This cookie policy in brief:
- Visitors get a cookie for the live chat. Statistics cookies from Google Analytics 4 and PostHog are set only if you click Accept on our cookie banner, and until you choose, PostHog only counts page views, without cookies or anything stored in your browser.
- If you add a service to your cart, WooCommerce sets cookies that keep your cart and checkout working.
- People who log in to manage the site also get WordPress and Wordfence login cookies.
- On your first visit, a banner asks whether you accept statistics cookies. You can change your choice at any time with the cookie settings link.
- You can block or delete cookies in your browser, and stop Google Analytics with Google's opt-out add-on.
- If you click Decline, or change your choice later, PostHog is switched off and its cookies are deleted.
What cookies are
A cookie is a small text file that a website stores in your browser. When you open another page on the same site, or come back later, your browser sends the cookie back, so the site or a service it uses can recognize your browser. Cookies stored under the address of the site you're on are first-party cookies; cookies stored under another website's address are third-party cookies.
Some cookies last only until you close your browser (session cookies). Others stay for a set time, from minutes to more than a year, unless you delete them sooner. The UK Information Commissioner's Office (ICO) has a guide to cookies for the public that links to the cookie help pages of Microsoft Edge, Chrome, Firefox, Safari and Opera.
Cookies listed in this cookie policy
We found the visitor cookies below by loading the home page, the SEO audit services page and the contact page in a fresh browser, without logging in, on October 11, 2026, and checked them again after the changes of October 13, 2026. Lifetimes are what we saw then. Your browser may show slightly different dates, because some cookies are renewed when you return and some browsers limit how long a cookie can last.
Statistics cookies
These count visits and show us which pages people read and how they found the site, so we can improve it. They're set only after you click Accept on the cookie banner.
| Cookie | Provider | Purpose | Lifetime |
|---|---|---|---|
| _ga | Google Analytics 4 (Google LLC), through the Google tag that Site Kit by Google adds | Tells visitors apart for statistics | About 13 months (400 days) |
| _ga_PGXXQEE1GL | Google Analytics 4 (Google LLC) | Keeps track of your current visit (session) for statistics | About 13 months (400 days) |
| ph_phc_…_posthog (the middle part is our PostHog project key) | PostHog | Tells visitors apart and keeps track of the current visit for statistics | 1 year |
| ph_phc_…_posthog_cpm | PostHog | Set by PostHog together with the cookie above | 1 year |
PostHog is the second statistics tool we use. Before you choose on the banner, it records only the page you open, where you came from, and your browser and device type. It keeps this in your browser's memory, without cookies or storage, so each page counts as a new visit. After you click Accept, it records the pages you open, where you came from, clicks and scrolling, page-speed measurements and a replay of how each page was used, with everything you type into forms hidden; the replay can include technical messages from the page. On the cart, checkout and account pages it records page visits only: no replay and no clicks. PostHog keeps a copy of its cookie in your browser's local storage and a few entries starting with ph_ in session storage, which your browser clears when you close the tab. If you click Decline later, we delete these, and PostHog keeps one small entry (__ph_opt_in_out_…) in local storage that tells it not to collect anything. PostHog stores the data on its servers in the USA (Amazon Web Services, Virginia). Statistics are kept for up to 1 year and replays for 30 days.
Cookies we switched off
Until October 13, 2026, two more groups of visitor cookies were set: WooCommerce order attribution cookies (sbjs_*), which recorded how a visitor arrived, and Jetpack Stats cookies (tk_*) from Automattic. We switched both features off on October 13, 2026, so new visits no longer get them. Jetpack's WooCommerce Analytics, which ran on the shop, cart and checkout pages and could also set tk_* cookies, was switched off on October 25, 2026. Cookies already stored in your browser expire on their own, or you can delete them.
Live chat cookie
| Cookie | Provider | Purpose | Lifetime |
|---|---|---|---|
| cw_conversation | Chatwoot live-chat widget | Keeps your chat conversation so it carries on as you move between pages | 1 year |
The chat button on every page uses Chatwoot, open-source chat software, running on a Chatwoot chat server operated by the site owner. Chat messages are answered by an AI assistant, which can pass the conversation to the owner. What you type in the chat is stored on that server; our privacy policy explains how we handle it.
Shop and checkout cookies
WooCommerce sets these when you add a service to your cart. They keep your cart and checkout working, so they don't wait for the cookie banner. We added them to this cookie policy after checking them on October 24, 2026.
| Cookie | Provider | Purpose | Lifetime |
|---|---|---|---|
| woocommerce_items_in_cart | WooCommerce | Tells the site your cart has something in it | Until you close your browser |
| woocommerce_cart_hash | WooCommerce | Notices when your cart changes | Until you close your browser |
| wp_woocommerce_session_* | WooCommerce | Links your browser to your cart while you shop | 2 days |
Cookies for people who log in
| Cookie | Provider | Purpose | Lifetime |
|---|---|---|---|
| wordpress_*, wp-settings-*, wfwaf-authcookie-* | WordPress and Wordfence Security | Used only for people who log in to manage the site | Browser session to 1 year |
The * stands for a code added to the cookie name. This cookie policy lists them for completeness: they're set only when someone logs in, so if you just read the site, you don't get them.
Services that receive data when our pages load
When a page loads, your browser also contacts some outside services. This cookie policy includes them because they receive your IP address and basic browser details, whether or not they set a cookie:
- Google Fonts (Google LLC): your browser downloads the site's fonts from fonts.googleapis.com and fonts.gstatic.com. No Google Fonts cookie appeared in our check.
- Google Analytics 4 (Google LLC): the Google tag, added by Site Kit by Google, loads from www.googletagmanager.com. Until you accept statistics cookies, Google's consent mode tells it not to set or read analytics cookies; it may still send Google basic signals without cookies. Google explains that when you visit a site that uses Google Analytics, your browser sends Google the address of the page and your IP address.
- PostHog: your browser loads PostHog's script from us-assets.i.posthog.com and sends the statistics described in the PostHog section above to us.i.posthog.com: page views only until you choose, full statistics after you accept. After you click Decline, nothing more is sent.
- WordPress.org emoji: your browser may load emoji images from s.w.org.
The chat widget also loads from the chat server described above. Our privacy policy names each provider and links to their own explanations.
Your choice on the cookie banner
When you first open a page, a banner at the bottom of the screen offers Accept and Decline (the button is called Reject on some shop pages). Until you choose, statistics cookies stay off. If you click Accept, Google Analytics may set its cookies and PostHog collects its full statistics; if you click Decline, Google Analytics sets no cookies and PostHog stops. The banner doesn't control the shop and checkout cookies described above, which the cart needs to work. We remember your choice in your browser's local storage (a small entry named sem_consent), so the banner doesn't come back on every page. To change your mind, use the cookie settings link, or clear this site's data in your browser.
How to control cookies
In your browser
Every major browser has cookie settings, usually under Privacy or Security. Depending on your browser, you can:
- delete cookies already stored, for every site or just for seoexpertmarketing.com;
- block all cookies, or only third-party cookies;
- clear cookies automatically when you close the browser;
- browse in a private or incognito window, which deletes its cookies when you close it.
Most visitor cookies on this site are for statistics (only after you accept) and the chat; the shop pages add the cart cookies described above. If you block cookies, the chat may not pick up an earlier conversation, and the cart may not work. Blocking cookies doesn't stop your browser from contacting the services listed above when a page loads.
Opting out of Google Analytics
To stop Google Analytics from using data from your visits, on this site and any other site that uses it, install the Google Analytics opt-out browser add-on. Google says the add-on is designed to work with Chrome, Safari, Firefox and Microsoft Edge, and that it has to load and run properly in your browser to work.
Deleting the Google Analytics cookies on their own only helps until your next page view, because the site sets new ones when a page loads. The add-on is the lasting way to opt out.
Switching PostHog off
Click Decline on the cookie banner, or open the cookie settings and choose Decline. PostHog then stops, its cookies and storage entries are deleted, and it isn't loaded on later pages.
A note on private browsing
A private window keeps cookies from staying on your device after you close it, but it doesn't hide your visit from the sites you open. Google's explanation, linked in the Google Analytics entry above, says Incognito mode in Chrome and other private browsing modes don't prevent the collection of data when you visit websites that use Google services.
Changes to this cookie policy
Plugins and services change over time, so cookies can be added, removed or renamed. This cookie policy reflects our checks on October 11, 13 and 24, 2026, and the list may change. When the site's cookies or the services it uses change, we update this page and the date shown under "Last updated".
Questions about this cookie policy
If something in this cookie policy is unclear, email contact (at) seoexpertmarketing.com or write to SEO Expert Marketing, 30 N Gould St, Sheridan, WY 82801, USA (a mailing address, not an office). Our privacy policy explains what we do with the information these services collect, and our terms and conditions set the rules for using the site. To ask about your own website instead, use the free website review form.