Our free SEO audit checks your website the way Google and AI tools read it: speed, security, indexing basics, on-page SEO, structured data, AI crawler access, local signals and links. Every result is measured on your site at the time of the check.
How the free SEO audit works
- Type your website address. Our server reads your home page, robots.txt, sitemap and llms.txt, tests an address that doesn't exist and checks up to 15 links. It takes about 15 seconds.
- Check five quick questions. We fill in your business name, type, country, language and services from your site, and you correct anything we got wrong. You can also name up to three competitors: we run a lighter version of the same checks on their home pages.
- Read your report. You get a score out of 100, your five biggest risks, how Google may show your home page, which AI crawlers may read your site, how you compare with your competitors and a 30-day plan. Save it as a PDF or copy a link to it.
The report shows how Google may show your home page today, built from your own title and description, next to the card people see when your link is shared:
How we score your website
Each check is marked good (full points), could be better (half points) or a problem (no points), and some checks count more than others. They add up to seven category scores, weighted like this:
| Category | Weight | What it covers |
|---|---|---|
| Technical | 22% | Status code, robots.txt, sitemap, noindex, canonical, redirects, missing pages, www and non-www, broken links |
| On-page | 20% | Title, meta description, H1 and H2 headings, image alt text, language tag, mobile viewport, favicon, social sharing tags |
| Speed | 15% | Server response time, page weight, compression, scripts, style files, lazy-loaded images |
| Local and trust | 13% | Phone, email, address, Google Maps link, contact and privacy pages, social profiles, business schema |
| AI search readiness | 12% | AI crawler access, llms.txt, question-and-answer content, schema that names your business and links its profiles |
| Content | 10% | Word count, readability, internal links, FAQ |
| Security | 8% | HTTPS, certificate, redirect from http, mixed content, HSTS |
The grade follows the score: A is 90 or more, B 80 to 89, C 70 to 79, D 60 to 69 and E below 60. Checks that don't apply to your type of business are left out. The score is our own summary, not a Google score: Google weighs many signals that no outside tool can see.
Here is the top of the report for our own website, measured on 31 October 2026:
Under the score, the free SEO audit lists every check by category. Tap a line to see why it matters and how we'd fix it. These are the technical checks for our site:
Which AI tools may read your site?
AI search tools such as ChatGPT search and Perplexity use their own crawlers to read pages. If your robots.txt blocks them, your pages are less likely to appear in their answers. The free SEO audit reads your robots.txt rules for 12 AI crawlers, from GPTBot and ClaudeBot to PerplexityBot, and shows which ones may visit. It also looks for an llms.txt file and gives you links to ask ChatGPT, Perplexity and Google about your business. Here is the table for our own site:
What a free audit can't see
An automated check reads your home page and a few files from the outside, so some things are out of its reach:
- Search Console data: which pages Google has indexed, the searches you appear for and your clicks.
- The rest of your site: we check your home page and up to 15 of its links, not every page.
- Backlinks: which other websites link to you, and how that compares with your competitors.
- Real-user speed: for Google's own speed test, run PageSpeed Insights.
- Content quality: whether your pages answer your customers' questions takes a person to judge.
Our full SEO audit goes further. It looks at your whole site and, with read-only access to Search Console as Google's guide to hiring an SEO advises, at the data Google has about it. Prefer to fix things yourself? Work through our SEO checklist.
Ready? Start your free SEO audit at the top of this page.