What Are SEO Services? Plain Answers to Common Questions

An SEO agency is a business that improves other companies' websites for search, often for a monthly fee. Unlike an SEO consultant, who mainly advises while your own team makes the changes, an agency usually does the work as well. We're a new, remote agency for small businesses, focused on WordPress sites.

Most providers group the work into four types. Technical SEO checks that Google can crawl, load and index your pages. On-page SEO shapes each page's words, titles and headings around real searches. Off-page SEO covers links and mentions earned from other websites. Local SEO helps nearby customers find you in Search and Maps.

No. Google's hiring guide says advertising with Google has no effect on how your site appears in its search results, and that appearing in the organic (unpaid) results costs nothing. Ads buy visibility only while you pay; SEO builds the unpaid listings. Our SEO services cover the unpaid side: no plan includes paid ads.

AEO (answer engine optimization) and GEO (generative engine optimization) are names for work aimed at AI-written answers in search. Google lists optimizing for generative AI among the services SEOs offer, and says its AI Overviews and AI Mode need no special optimizations: normal SEO best practices still apply. Our technical SEO page explains what a page needs to be eligible.

Small businesses, especially local service businesses and companies with WordPress websites. We work remotely across the USA, UK, Canada and Australia, and charge in US dollars wherever you are. Our about page says who we suit and who would do better elsewhere.

You fill in a short form with your name, email, website, an optional business location and your goals. We review it and send an email listing the main problems we find and which to fix first. It's free, with no obligation, and we don't promise a set reply time. The review form is on our SEO audit page.

In four repeating steps: Research, Plan, Improve and Measure. We study your site, goals and customers' searches, rank what we find, carry out the work your plan covers, then check the effect and start again. Every plan begins with an initial SEO audit, and the tasks are spelled out in your written proposal.

Not yet. We're a new agency with no published client results, and Google's hiring guide rightly suggests asking any SEO for examples of past work. For now, the free website review lets you judge our thinking on your own site, and we plan to publish a monthly article with this website's own Search Console numbers (see our about page).

None for the free review: the form asks about your business and website, never for logins. For paid work, your proposal lists the access the tasks need. Google's hiring guide suggests giving an SEO read access to Search Console during an audit, not write access. Our WordPress SEO page covers access on WordPress sites.

Three plans, in US dollars: SEO Starter at $395 a month for small and local businesses, SEO Growth at $795 a month for growing businesses, and SEO Authority at $1,495 a month. Paid yearly, they cost $295, $595 and $1,095 a month, billed once a year. We also sell fixed-price jobs you can order at checkout, listed on our SEO price list. Asking for a website review costs nothing, and a plan starts only after a written proposal confirms the scope and price. To compare with other providers, see the pricing survey on our SEO packages page.

Typical monthly work: checking Search Console for new problems, fixing issues on the site, improving or adding pages, keeping your Business Profile accurate, tracking keywords and reporting what was done. Every one of our plans includes local SEO, SEO content and on-demand updates, with reports monthly (weekly on SEO Authority). Full item lists are on our SEO services page.

Spend first on what's holding you back: pages Google can't index, service pages that don't explain what you do, or tracking that was never set up. Free steps, like completing your Google Business Profile, can come before paid help. Avoid cheap offers built on bulk links. Our affordable SEO services page shows what a smaller budget can buy.

Our plans are paid monthly, or yearly at a lower monthly price billed once a year, and this site doesn't publish setup fees. Monthly plans have no long contract, and you can cancel any time. If you cancel a yearly plan once work has started, we keep working through the months you've already paid for; after that, the work stops until you tell us what you'd like to do next. Before you commit, your written proposal states the full price, the work and each side's responsibilities, so check it for any one-time charges and for how canceling works. Our terms and conditions explain the general rules.

Give it several months before expecting a clear change in search traffic, though single fixes can register sooner. Google's SEO Starter Guide is frank that some changes show up fast, others slowly, and some won't visibly move your results at all. Setup and repairs come first, so read the trend across several reports. Our small business SEO guide sets out a realistic timeline.

No. Google's automated systems decide rankings, weighing many factors that no agency controls, and Google's hiring guide tells owners to find someone else if an SEO promises their changes will put them first. A trustworthy provider commits to named work, methods within Google's rules and plain reports. Our disclaimer explains why results vary.

Watch a few numbers over several months: Search Console impressions and clicks for the searches that matter to you, the positions of your tracked keywords, and the calls, form messages and bookings that come from search. Our plans track 5, 15 or 30 keywords. Our keyword research page explains how target searches are chosen.

SEO can't create demand for something people don't search for, or make customers want an offer they don't like. It can't control Google's updates or your competitors' budgets, and if you need inquiries this week, paid ads can start sooner. Not sure search can help you? Ask through our free SEO consultation form.

Yes, WordPress is our main focus. Inside WordPress, the work often touches your SEO plugin's settings, the theme or page builder, speed, permalinks, categories and tags, security updates and, for shops, WooCommerce. See what we fix under each plan on our WordPress SEO services page.

Yes, our monthly plans can be applied to a Shopify store. Shopify fixes some things in place, such as the /products/ and /collections/ folders in its web addresses, and page speed depends a lot on your theme and apps. Your written proposal confirms which Shopify tasks are in scope. See our Shopify SEO services page.

It depends on how customers buy from you. If they're nearby and call, visit or book, local SEO matters most: your Business Profile, consistent contact details, reviews and service pages. If they buy online, ecommerce SEO works on category and product pages and the duplicate addresses that filters create. Some businesses need both.

If Google can't crawl or index a page, it can't appear in search, however good it is. Warning signs include pages flagged in Search Console's Page indexing report, slow mobile pages, broken links and traffic lost after a redesign. Every plan starts with an initial audit that shows whether technical fixes come first. Our technical SEO services page lists the usual fixes.

The form emails your message to contact (at) seoexpertmarketing.com and saves a copy in this website's WordPress database, which Hostinger hosts. We use the details to review your site and reply. Please don't include passwords or payment details. Our privacy policy explains who else receives data and the choices you have.

Yes. Google Analytics and PostHog set cookies for visit statistics, but only if you click Accept on our cookie banner; you can change your choice at any time with the cookie settings link. The live chat keeps one cookie so your conversation carries across pages. On the shop, cart and checkout pages, WooCommerce sets cookies that keep your cart working. Our cookie policy lists each cookie and how to control them.

There's nothing to refund on the free website review, since you never pay for it. For paid work, our refund policy explains when a refund can apply, for example if you cancel before work begins or are charged twice by mistake, and which payments generally can't be refunded once work has started. Nothing in it limits your consumer rights.

We work remotely. Our business address is 30 N Gould St, Sheridan, WY 82801, USA; it isn't an office, so please don't plan a visit. Our terms follow Wyoming law. You can reach us through the form on our contact page, by email at contact (at) seoexpertmarketing.com, or with the chat button shown on every page.